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Webmaster: All Day Fencing Interview with Richard Berckelman, Director. 9th Sept 2011

All Day Fencing was created in 1993 and has expanded to become the leading website in 3 countries dedicated to Fencing, Gates and Automation. We interview the Director Richard Berckelman about the All Day Fencing USA website, how the business is performing and what his intentions are for the future of the company.


Please give us a short summary of your website?

Our website is dedicated to fencing, gates and automation. It was designed to provide information on fencing and gate products and advice to our customers.

What inspired you to launch your own website?

Our website has been launched to meet the demands of our clients. An online booking system was the heart of the online reform and we are hoping to gain increased clients from more exposure and a simpler booking system.

When did you launch your first website, and what was it?

We launched our first website in 1993. It has constantly expanded over the years to become the number 1 fencing and gates website across the country. Individual branch managers contribute ideas and information so the site is constantly growing.

How does your website gain so much exposure and rankings?

Well, its not brain science, we have been in the business since 1993 so there’s no quick solution but undoubtedly the website gains high page ranking because all the local area managers and their customers share the one website. They all have their locally targeted web pages but the traffic is all driven through the main information pages! The more members join the better immediate rankings for the local search engines. But I must stress you must have a superior product or service that your business is based on.

What makes your website different from other, similar offerings?

Our website contains over 50 pages of information only on fencing and gates, including legal advice, fence laws, neighbor dispute resolution, tree problems, pool fence regulations as well as our comprehensive product range.

What is your eventual goal? (To sell it, keep it for income?)

All Day Fencing is, and always will be, managed by the individual area managers. Our system is available for all local tradesmen and fencing contractors to reserve an exclusive trading area and become part of our national network. The eventual goal is to become the biggest dedicated fencing and gates website with local agents to answer enquiries in all states and counties. I have owned and run the business for 15 years and don’t intend to sell it. However I guess everything has a price.

How does your investment of time and money balance against your success?

The investment of our time to create a website has more than paid for itself through quicker and easier booking systems for our clients. Our decision to produce a website was driven by customer demands. We currently receive nearly 100 qualified booked quotations and 8,300 hits to our website per week for one state alone! The secret to our success stems from dedication to the product – and the customer. It is my belief that if you have a good product, you will have a good customer.

If you had an unlimited development budget for development, how would you change your site?

Currently All Day Fencing retain the owners of the business and an unlimited budget would create opportunities to expand into other countries.

If your site got really big, really quickly, would you be able to keep up with the demand?

Our site is designed to get big. In fact it is quite big now. We require local agents in all US counties and states and have set up the appropriate system to cater for rapid expansion. Our system of individual area managers run by small business acting as agents can cater for unlimited work in all areas!

What unexpected costs and headaches have you had to deal with?

It has taken close to 10 years to build and perfect this system. All individual agents have contributed to helping solve bugs and start up problems that occur when taking on such a large enterprise. It is the valuable feedback from our agents and clients that has helped us to improve our business practises.

What has been your biggest challenge?

Probably the biggest challenge has been to find the right avenues to promote our business throughout the US, and increase our page ranking in search engines.

What method has been most successful for promoting your website?

The most successful method we have found to promote our website is simply to have great informative content available on our website that answers our customers enquiries.

How has running your website differed from your expectations?

Our website is constantly growing with each new member. Members can communicate with each other and contribute to the overall business through the All Day Fencing live forum.

How long have you run the site already, and how long will you continue to keep it up if you don’t enjoy big gains in traffic, income or popularity?

All Day Fencing have been in business since 1993. Our system has developed into a successful business model, based on real products and services, and continues to expand by itself. Every new member helps to promote the business by creating a localised branch targeting specific local key areas. As this system is constantly changing and growing with every new member, the system will continue to expand indefinitely.

*Member applications and information is available at

Article by Richard Berckleman Master builder, Real Estate Sales.


Improve the sale price of your home!It is true to say that people judge a book by its cover yet when looking for ways to improve the chances of selling your home most people look at internal renovations or upgrading the bathrooms and kitchens. Home owners can often spend a fortune on things that do not improve the street appeal of a home. Whats the point of having a great kitchen if you can’t get the client inside to view it?

If you want to sell your home you need to look at it as a potential client would!

The first thing a purchaser does when seeking out a property is to look at internet or newspaper listings for properties for sale. The first impression a customer gets is from the photographs of the home. They look at the internal photos but the ultimate decider is the3 Tips + 1 Secret to help sell your home! overall appeal of the property.

When a client comes into the office to look for a property, they are searching for specific conditions such as 3 bedrooms, 2 story, garaging etc… but when they inspect the property other things far more important to them come into consideration.

So 3 BIG tips? What Are They?

1. Privacy,

3 Tips + 1 Secret to help sell your home!Privacy is most important. The home may be beautiful inside but if overlooked by surrounding developments the private space of the home is reduced. Maybe the neighbors windows look straight into the home, maybe you feel like you are being watched no matter where you are in the house.

2. Security.

3 Tips + 1 Secret to help sell your home!The home may offer everything you want except you have the feeling of being exposed because the home does not have adequate security. You may feel exposed to the threat of intruders or it may be that your concerns are the security of your children or pets.

3. Street Appeal

3 Tips + 1 Secret to help sell your home!All clients ask to see the street frontage of the property before considering the internal layout. Sure clients want come into the office and ask for a 3 bedroom 2 bathroom home with a garage but when they are considering which homes to view, it’s the street appeal of the property that gets them through the front door.

You can’t sell a home if you can’t get the clients in the door to inspect it!!!

So what would I do? Firstly, adding privacy screens and raising fence heights in selected areas to increase privacy. If overlooked from above it is best to add a pergola or outdoor covered space. If your fences are at a maximum height as allowed by the state fencing codes add a natural hedge plant or wire and vines to increase your privacy. Privacy is the number 1 reason people feel uncomfortable in a new property.

This guide to designing and building your own fencing and gates has all the information you need to make a huge difference to your home and sale values. It even contains links to the local county fence codes and a collection of letters to send your neighbors.

Security is a major issue. Some people can observe and overcome security problems but most clients feel uncomfortable in the property but can’t explain why. If you have young children your major concerns would be their welfare and security. May security issues are raised by lack of privacy so curing privacy issues can go a long way toward making your potential sale successful!

Street appeal is the magic that attracts people to fall in love with a property. It may be character filled heritage homes or super modern developments but in all cases it is the street appeal that Add street appeal and sell your home for more!helps get the clients into your home!

I have driven many clients to view properties and in some cases the client will pass up the opportunity of viewing the home based on their impression from the street! They don’t even leave the car even though the property offers all the required items the customer has requested!

Street appeal is a personal thing. Some homes are just plain ugly and have little appeal. So wh3 Tips + 1 Secret to help sell your home!at is the secret to dramatically improve the street appeal or presentation of your property?

The secret to dramatically changing the street appeal of your property, while at the same time improving or curing privacy and security concerns is to change or install new fencing, screens and gates. Fencing and gates cost considerably less than kitchen or bathroom renovations and will dramatically improve your sale price.

Fencing and gates can improve the street appeal, privacy and security of your property cheaply and quickly. Plus most handymen can build decorative wooden fences and gates themselves and save a fortune!

3 Tips + 1 Secret to help sell your home!For more information view the articles below on fencing, screens and gate improvements for your home, plus links to DIY plans!

Driveway gates are the entrance to your property and a well designed and made feature gate will transform the street appeal of your home and values!

You can change the appearance of your home quickly and economically by changing your fencing and gates!

Modernise your home with horizontal timber slat fencing and screens or renovate your period home with decorative timber picket fencing!

Related articles…

Who pays the cost of replacing my boundary fence?

It’s A Fence – Not A Kitchen!

Compare fence properties – Fire, Wind, Sound, Strength…

What is the fencing material to reduce noise?

How to build a decorative wood awning

How to build a decorative wood carport

How to build a decorative wood pergola

How to build a decorative wood pergola in 1 weekend!

How to build a decorative wood arbor

How to build a decorative wood garden bridge

How to build a decorative wood gazebo

How to build a decorative wood privacy screens

750 Fence & Gate Designs – The Ultimate Guide To Fencing!